Paula J. Puddy
Business Development Planning
In this workshop, associates lawyers are introduced to basic marketing principles such as identifying a target, assessing the competition, and understanding their own brand. Subsequently, the associate lawyers are guided through a sample business development template including setting goals, and drafting their own plan.
Business Development Coaching
Sometimes, associate lawyers need a bit of extra help, direction or personal attention to ensure their success and path-to-partnership.
Contact me for specifics about my coaching or consulting services.
Business Development: The Fundamentals
This workshop combines all of the elements of the Business Development Planning workshop with a custom component about your FIRM. For example, it would include information about the firm, its marketing and branding strategy to ensure alignment between the individual lawyer and the firm.
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Becoming a Rainmaker
During this workshop, learn about different client development, and business development strategies from a variety of sources. it typically involves a panel of speakers from your firm sharing their advice, and what has worked for them.
Business Development, whether it is servicing existing clients, or developing a brand new book of business, is essential for virtually all lawyers.
Gone are the days of being handed a law practice with sustainable files and clients. There is too much competition, information is readily accessible (whether it is right or wrong) and clients are more knowledgeable than ever.
Ongoing business development planning (goal setting) and implementation are necessary day-to-day activities.
Please contact me for pricing, course outlines and availability.
Most of these workshops have been accredited by the Law Society of Ontario for professionalism hours.