Paula J. Puddy
Business Development Planning
In this workshop, associates lawyers are introduced to basic marketing principles such as identifying a target, assessing the competition, and understanding their own brand. Subsequently, the associate lawyers are guided through a sample business development template including setting goals, and drafting their own plan.
Business Development Coaching
Sometimes, associate lawyers need a bit of extra help, direction or personal attention to ensure their success and path-to-partnership.
Contact me for specifics about my coaching or consulting services.
Business Development: The Fundamentals
This workshop combines all of the elements of the Business Development Planning workshop with a custom component about your FIRM. For example, it would include information about the firm, its marketing and branding strategy to ensure alignment between the individual lawyer and the firm.
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Becoming a Rainmaker
During this workshop, learn about different client development, and business development strategies from a variety of sources. it typically involves a panel of speakers from your firm sharing their advice, and what has worked for them.
Business Development, whether it is servicing existing clients, or developing a brand new book of business, is essential for virtually all lawyers.
Gone are the days of being handed a law practice with sustainable files and clients. There is too much competition, information is readily accessible (whether it is right or wrong) and clients are more knowledgeable than ever.
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Ongoing business development planning (goal setting) and implementation are necessary day-to-day activities.
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Please contact me for pricing, course outlines and availability.
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Most of these workshops have been accredited by the Law Society of Ontario for professionalism hours.